Runner Auto Mobile Launch American Brand UM Motorcycle in Bangladesh

Bangladesh’s leading Motorcycle Manufacturer Runner Group took another leap ahead by signing a collaboration agreement with American Company UM International LLC to manufacture UM-Runner branded motorcycles.

Under the collaborative agreement, Runner would produce these UM Runner branded Motorcycles by indigenizing at their state of art manufacturing facility at Bhaluka while UM International LLC shall provide R&D support in technological and engineering fields as well as global component sourcing.

These high performance and stylish UM Runner branded motorcycles loaded with a bundle of new features would be available to Bangladesh’s customers in the coming months at various Runner showrooms, said a press release.

Consumers would also be able to get a seamless Service and Spare Parts experience for UM Runner Bikes from Runner Service and Parts centers spread across the country.

As part of this unique agreement, Runner in future would also produce bikes for UM for their global markets including India, Nepal and Sri Lanka to begin with.

UM USA is currently present in over 25 countries and since 2013 it has been expanding in Asia and setting up tie ups and manufacturing facilities.

UM was introduced this year in India and the market response has been remarkable, reaching more than 4,200 bookings on the few months after the brand launch.

UM-Runner Motorcycles in Bangladesh would initially be present in the growing Sport and Cruiser categories with the XTREET and RENEGADE family of motorbikes being introduced in the first phase. Engine sizes will range from 100cc to 150cc and bikes will be equipped with UM’s KUI’s (Key UM Innovations).

After signing the collaborative agreement, Runner Group Chairman Hafizur Rahman Khan and Business Development Director of UM Juan Villegas have also inaugurated the first UM-Runner Shop in city’s Malibagh area.

Executive Director Runner Automobiles Mukesh Sharma mentioned that there are plans to open 60 more such showrooms in next six months in Bangladesh.