AIMA Technology Group founded in Tianjin, China, in 1999, AIMA has grown into the world's leading brand of two-wheeled electric vehicles. Known for combining advanced technology with fashion-forward designs, the company produces a range of high-performance electric motorcycles, scooters, and e-bikes. AIMA's brand identity is built on a user-centric approach that seeks to promote a fun, stylish, and sustainable lifestyle.
The founding and vision
From its inception, AIMA focused on sustainable urban mobility, with a mission to offer affordable and efficient electric transportation solutions to a global market. The brand's founders envisioned a future where electric vehicles weren't just a utilitarian purchase but a symbol of freedom, style, and adventure. This vision is encapsulated in their slogan, "Style Your Freedom Ride".
Key milestones and growth
Global expansion: AIMA has expanded its footprint significantly since its founding. By 2025, the company's products were being sold in over 60 countries, and it had established 11 production bases, including overseas facilities in Indonesia and Vietnam.
Market leadership: AIMA's rise to prominence was cemented by its sales figures and industry recognition.
By March 2024, AIMA had sold 80 million electric two-wheelers and was certified as the "Global Leading Electric Two-wheeler Brand" by the global consulting firm Frost & Sullivan. By March 2025, sales reached 90 million units.
IPO: In June 2021, AIMA Technology launched its Initial Public Offering (IPO) on the Shanghai Stock Exchange, with its stock hitting the upper limit on the first day of trading.
The brand's core values
AIMA's brand strategy is centered on three key pillars:
Fashion: AIMA believes that electric two-wheelers should be an extension of a rider's personal style. The brand emphasizes sleek, modern designs and offers a wide array of customizable options to meet diverse customer tastes. The California-inspired "Big Sur" and "Santa Monica" e-bikes are prime examples of this design-forward approach.
Adventure: AIMA promotes a lifestyle of exploration and freedom. The brand encourages riders to see their electric vehicle as a companion for daily commutes and spontaneous adventures, both in the city and beyond.
Technology: Underlying the stylish design is advanced technology. AIMA invests heavily in research and development, holding over 2,000 patents for innovations like advanced engine and energy-saving systems. The company also forms strategic partnerships with other tech leaders to ensure it remains at the forefront of the e-mobility industry.
Marketing and community engagement
To solidify its brand, AIMA focuses on building a vibrant riding community. The brand engages with customers on social media platforms like Instagram and Facebook, sharing stories and images from riders to foster a sense of belonging.
AIMA actively showcases its products at high-profile events, such as becoming the first e-mobility brand to be featured at the Barclays Center during an NBA game.
The company's digital strategy includes revitalizing its global website to better communicate its brand story and engage with international partners and customers.
Commitment to sustainability
AIMA's business is deeply intertwined with a commitment to environmental responsibility. By providing electric transportation, the company enables consumers to reduce their carbon footprint. The brand's expansion into countries like Sri Lanka has also been framed as a way to support local green energy initiatives.